Even on TikTok, an app that has hundreds of thousands of customers, you’ll be able to spot a product or model over and over on utterly totally different movies. That is simply the facility of its algorithm. It begins off with one influential individual, after which the following factor you realize, what they’re sporting is viral. Whereas Steve Madden has been round for years, its impression on TikTok and Gen Z is huge. In accordance with Poshmark’s April development report, Gen Z’s seek for “Steve Madden sandals” was up by 73%. Whereas most of Gen Z cannot afford high-end designers, they’re resorting to extra inexpensive manufacturers like Steve Madden to faucet into the newest shoe developments.
I am deep on trend TikTok and typically scroll for hours, so I, too, get influenced by what I see on my For You Web page. Whereas I are typically a simple-shoe lover, I discovered myself sifting by way of the SM website and desirous to check out the daring kinds. Perhaps it is the facility of TikTok, or perhaps it is my interior Gen Z. Both method, I took 4 best-selling pairs and put them to the check. Preserve scrolling to see my trustworthy critiques and store extra Steve Madden kinds.