For those who frequent Who What Wear for the latest jewelry trends, chances are high you’ve come throughout the game-changing model Dorsey. Based by Meg Strachan in 2019, Dorsey sells vintage-inspired classics that includes lab-grown diamonds and premium craftsmanship. Since launching it, Strachan has grown Dorsey right into a seven-figure enterprise, garnering fairly the fan base, together with Taylor Swift, Hailey and Justin Bieber, Emily Rajatkowski, and extra, by releasing beautiful signature types—together with the Kate Necklace, which has bought out over 50 occasions. Impressively, Strachan managed to develop the model with none preliminary enterprise capital, and on the finish of 2021, NahCo3 joined because the main investor.
At first, constructing Dorsey was a facet venture for Strachan. The truth is, from when she first conceived the thought up till she went all in with Dorsey in 2021, she was balancing a number of profession roles. She was a progress marketing consultant for Bandier, an internet online affiliate marketing marketing consultant for Quince, the performing VP of Development for Girlfriend Collective, and a progress advertising and marketing marketing consultant for Re/Completed. All through her profession, Strachan additionally held advertising and marketing positions at Anine Bing, Goop, and Carbon38. And earlier than she made a serious splash within the advertising and marketing trade, she truly labored in e-commerce at platforms like DailyLook and JustFab/ShoeDazzle. It was by way of her 15 years of expertise in direct-to-consumer advertising and marketing that Strachan got here to totally perceive what it will take to create her personal model.
Hearken to the newest episode of Second Life to listen to how Strachan’s previous profession catapulted her into beginning her personal model and all the pieces she has discovered alongside the best way. And hold scrolling to buy a few of Dorsey’s newest collections and best-selling items.
